Domestic Tourism Planning via Mobility DataBoonmee Lab, 2022
The COVID-19 pandemic and related public policies have resulted in a global decline in international tourist arrivals. Thailand had relied on foreign visitors for its overall economic growth. Amidst stagnant international arrivals, a stronger domestic tourism sector can be a solution. However, Thailand does not have many public data sources on tourism business and tourist behavior. Through partnership between Boonmee Lab, DTAC, and Faculty of Architecture, Chulalongkorn University, we aim to utilize mobility data to understand the current state of domestic tourism and devise a data-driven strategy to promote local tourism. We aggregated Call Detail Record (CDR) into trips and visualized them in a modified FlowmapBlue. After back-and-forth analysis and discussion sessions, we found some regional trip patterns which were different from conventional tourism clusters by solely historical, educational, or geographical purposes. With further analysis, we will publish a full report, produce communication materials, and host a forum with our partner organizations to disseminate the results. A limited version of our map tool will also be released for public use. We hope this project can lead to data-driven development of domestic tourism in Thailand.
Boonmee Lab Total Access Communication Public Company Limited (DTAC) Faculty of Architecture; Chulalongkorn University Chulalongkorn Business School; Chulalongkorn University