The Transparency ProjectSchool of Visual Arts, 2016
The Transparency Project is a collaboration between five Design for Social Innovation students and Micromidas, a bioplastic manufacturing company. The aim is to help consumers understand the provenance of plastic packaging including location, materials and stakeholders. We created a relatable, reliable and accessible tool that consumers can use to access information about the supply chain. It includes three elements: an origin sticker on the plastic packaging, a 360 degree video that shows the places and people behind the process, and a website that contains information about the supply chain including the manufacturer, suppliers and their relationship to the consumer, who is in the center.
School of Visual Arts, Design for Social Innovation program Micromidas